Tag Archives: Galleries at Midtown

Last Views: The Old Space – 3

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A little tip to beginning gallery owners: unless you own the building, don’t get too comfortable. Even if everyone involved swears up and down that tenants get 60 days’ notice before they have to vacate the premises, that promise is generally worth the paper it’s written on when the owner decides otherwise. I say this not out of bitterness but as a friendly warning: For those not already prepared, 30 days to find a new space, take care of occupancy permits and fire inspections, get the keys, and move everything is problematic even if everything works perfectly. Here in Dallas, where often the only way to get a retail leasing agent to return phone calls is to call the CEO of his company and ask if he’s unavailable because he’s hurt himself from masturbating all day, 30 days just simply enough. It’s possible, barely, but it requires starting packing and searching pretty much the moment the notice came through. We were lucky: as we were leaving the day before everyone had to be gone, we had neighbors who were just starting to look because they’d assumed that this notice would be the same false alarm as it had been for the previous five years. As we pulled the last items out of our space, others were openly wondering what they were going to do, and you do NOT want to be in that position when the doors are being boarded up and the demolition crews start rolling in.moveout_02272017_2

After eighteen months, it was strange to realize that we were the last-ever tenants in a particular venue, especially since that venue had been around for almost as long as we had been alive. We moved out on the last weekend of February thanks to the Herculean efforts of friends and cohorts who didn’t need to waste a weekend helping to pack and lug multiple truckloads of detritus, and when it was done, the place was strangely smaller for being empty. The only echoes of past tenants were little touches of urban archaeology: the number for Mall Security on a piece of masking tape (with no area code because most of the area was under only one area code until 1997) on the front counter, the tags for long-removed paintings from the previous gallery, and the strange assemblage of clothes displays from the next-door Foot Locker, apparently scavenged after a rebranding, in a Home Depot box over the fire escape door. The move wasn’t something we’d planned, but it was done, and now it was time to leave with a bit of dignity and grace. Trying to stay only would have made the memories sour.

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And in the end, that was it. The last truck was loaded, and we waited for the sole security guard to inspect the space, ensure that we weren’t trying to prise fixtures out of the ceiling, and sign the all-clear on what was called the “sweep-out form.” We handed over our keys and turned off the circuit breakers in the back for the last time, and the guard rolled down the gate. 20 months since we first viewed the space and contemplated moving the Triffid Ranch to a semipermanent location, it was all over. We no longer had any connection to the mall, and with the impending demolition, we knew we’d never see it again. And so it goes.moveout_02272017_5

Last Views: The Old Space – 2

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One of the aspects of a gallery setup and expansion that nobody considers, until they have to do it, is working with the space as is available. The old Triffid Ranch space was apparently used since its construction as a men’s clothing store, so it had all sorts of vagaries that you’d never find in other locales. A lack of electrical outlets, for instance: in the main space, we had a couple in the main register island permanently affixed to the west side of the room, two along the back wall, and two on each side of the front gate. Of course, those ones by the front gate were on the ceiling in order the power the ridiculous halogen lighting so popular in the 1980s for store displays. This meant that extension cords were our friends, and we were incredibly happy to live in a future where compact fluorescent and LED lighting took a significant load off the electrical system while still supplying enough light for the plants. Getting the cords to the lights, though…that was fun.oldspace_01232017_8

One of the problems with working in a mall after hours is the ridiculous quiet. With the exception of the occasional security guard doing his rounds, most nights were accompanied acoustically only by tintinitis unless you brought sonic or visual stimulation. Hence, because the big register island couldn’t be moved, and Square point-of-sale apps made having a distinct register area as quaint as daily milk delivery, it became the de facto worktable. Also, since the mall was built at a time when wifi and cell phone reception were science fiction but tornadoes weren’t, phone reception cut out about three meters from the front gate and radio reception of most sorts after about five. Combine that with a mall wifi installed around 2005 that wasn’t going to be expanded or updated, said entertainment consisted of lots and lots of DVDs and a rather old flatscreen that got the job done. This even expanded into formal events such as the ARTwalks: considering the outside crowds coming to the mall during its final months, it might have made more sense to turn our openings into Babylon 5 viewing parties, because everyone was glued to episodes playing in the background.oldspace_01232017_9

Because the space was intended to be work area and showroom, we at least tried to separate the two with curtains, but naturally that meant that everyone wanted to see what was in the back. Those same people strangely had issues with workspaces that had everything I needed, combined with a “Hunter S. Thompson crashing in your living room for a month” vibe that should have said “Abandon hope all ye who enter here.” Silly me: that was just encouragement, because this was where the magic happened.oldspace_01232017_10And then there was the actual back growing area, intended for plants that weren’t ready for general dissemination. The spacescape painted over the entire area was there when we moved in, a legacy of the art gallery that had been there until early 2015. Combine that with the reflective film on the growing racks to reflect light back onto the plants, and it was as if the1980s never ended.

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Finally, one of the biggest challenges was letting new visitors know where the space was located. By the time we moved in, the mall’s owner had no intention of updating the various “You Are Here” maps throughout the mall, but he had no problem with our putting up signs to steer customers. This was when we learned the extent to which most Americans have learned to block out advertising as a matter of mental survival. Multiple signs on the upper and lower levels, the big Styrofoam pillar covered with posters and fitted with postcard holders, and an extensive online presence that included maps, and wise still got calls asking “So where are you? I’ve been looking for you in the mall for an hour!” And so it goes.

Last Views: The Old Space – 1

Now that the new gallery is getting to the point where it isn’t a horrible post–apocalyptic accumulation of dead tech and cultural detritus, it may be time for a few last looks at the old. When we got word that most of the remaining tenants at Valley View Center had to move, we’d finally managed to beat our space into something approximating a real gallery. One whole wall covered in shelving, separate aisles set up and clear, and ready visibility of both finished plant enclosures and in-progress projects to anybody who came in. Naturally, getting everything under control meant that it was time to move, but at least we’d worked out most of the logistics issues by the time it happened. Oh, and what a space it was.

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In addition to the plants, the old gallery was the home of Tawanda Jewelry, and it became a vital meeting locale for new and longtime clients. Just as with shows and events, it made sense: why couldn’t you mix plants and carnivorous plants in the same space?oldspace_01232017_5oldspace_01232017_6

And there it ended, right after our January ARTwalk. It wasn’t perfect, but it was definitely getting there, and it gave us plenty of experience with setting up a more permanent gallery. And so it goes.

The End of the Old…

As of last Monday, the old Triffid Ranch space is back to where it was when we moved in. Well, maybe a lot cleaner, with fewer burst sweet and sour sauce packets in the counter drawers and about $1.35 less in pennies all over the floor of the back room. (Seriously, the way bad pennies kept turning up, I started having dreams that they bred like cockroaches.) The space will never see another tenant, as the fixture recycling and dismantling started March 1 in preparation for Valley View Center’s eventual demolition. However, we were there to see it off, and we were the last to see it as a retail space.What happens  next is up to the property owners, but at least we had the time we had. Selah. 

Have A Great Weekend

Well, we’re at the end of the time at the Galleries at Midtown space. 18 months ago, we opened with wide eyes and no idea of what the future would bring. By February 28, most of the art galleries will be moved out, the last of the stores on the lower level vacated, and the inevitable demolition started. Valley View Center will be replaced with a new collection of apartments, office buildings, and retail space, but without ARTwalks, without random passersby, and without a lot of strange memories. Valley View deserves a final sendoff, but the move this weekend takes precedence. The new gallery awaits, and with it come new schemes and new stories, all of which wouldn’t have been possible if not for the last year and a half out here. And so it goes.

Driving with the top down

Okay, so the best adjective to describe the last few months is “hectic”. The news this month about the mall coming down led to the start of a search for a new location. The bad news is that thanks to the current hipster explosion in the Oak Cliff area, gallery space is available, if $18 per square foot and up is “affordable”. The good news is that thanks to the expansion of available technology, the huge office parks built throughout the Dallas area at the beginning of the century, in anticipation of a huge sustained dotcom boom dead for fifteen years, are increasingly affordable and open to new uses. We don’t know what the rest of the year is going to bring us, but the plan right now is to stay at Midtown for as long as we can: it’s a central locale, we have great neighbors, and people now come by solely to see what’s in the window this week. (And before you ask, photos will follow soon enough.)

The only problem with the mall involves people being able to find the space. As with most malls, corridor junctions have those huge “You are here” directories: unfortunately, since the mall’s coming down soon enough, the owners can’t justify spending money to update those directory maps as galleries and businesses move in and out. Since those directories list the previous gallery in our location, customers and visitors come in, check out the gallery, don’t see our name, and get confused. The obvious solution was to add signage that gave directions and intrigued passersby. But considering how easily we as a society blank out on incessant advertising, is it possible to make signage that might draw people in merely by its presence, even if it’s for a few rounds of “What the hell is that?


The medium made itself accessible soon enough: an Internet radio station getting situated further down the mall pulled these huge Styrofoam blanks from alcoves in their walls and set them aside. This being an art gallery community, most disappeared as soon as they were offered, propped up on one end, and used as temporary print and photo displays. Thankfully, one remained, and after a few weeks of shaping with heat guns, painting, and augmentation, the new Triffid Ranch sign went up on the main mall floor, within view of the escalator leading to the movie theater. It’s not to the level of a Jay Sherman book promotion cutout, but what is?

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So there you have it. Combined with dispensers for promotional postcards, it not only brings in interested bystanders, but it fits in with the general theme and intention. Now let’s see if I can find another foam core in order to put another sign directly in front of the space.

Have a Great ARTwalk Weekend

Another third weekend, another ARTwalk on July 16, and we’re hoping to see all of you there.