Back in the 1980s, a regular joke among political science majors was that every major advance in weapons technology was sold as a way to make us all safe from the previous advance, culminating with what the Texas comedian Bill Hicks referred to as “Musket repellent!” Mass media work much the same way, but sometimes they go a bit backwards, like a river in flood seeking a new path. The original evolutionary progression from cave paintings was supposed to run from print to Web site to blog to social media posting, all forgetting that the gatekeepers in charge of each new medium had control until they were either supplanted or bypassed. Every single time, they were supplanted and bypassed by what seemed like a fad or frippery until it was far too late to do anything, and many of those fads and fripperies were misidentified as backwards. From that decay grew new verdance, covering the wreckage of the institutions that assumed they would survive it all. Evening newspapers, video rental stores, CD-ROM magazines, GeoCities, MySpace: the vast majority of those wrecks are ones that could have kept going if they hadn’t either assumed that they could tell customers how information was to be consumed or didn’t think this made a difference. Every single time, it didn’t seem like a pushback so much as a gradual retreat: tsunamis generally aren’t big overwhelming waves but a sudden rise in the ocean, and by the time you notice the water on previously dry land rising up to your knees, you’re probably already dead without knowing it.
Right now, that’s the situation with social media: Facebook has done an excellent job at choking off or assimilating any competitors, but it was already a mess for businesses that couldn’t afford the incessant boosts necessary for their followers to know about new developments. Twitter is turning into a specialist’s dream and nightmare, where it’s possible to cross-pollinate with a thousand experts AND leave in disgust because of one Cat Piss Man with nothing better to do that day. As for small businesses such as the Triffid Ranch that just want to pass on new developments without being drowned by algorithms that assume your Uncle Malvert’s contrail ravings are more important to you, it’s already time to look for something new. Or, in our case, something retro.
There’s a lot to be said about E-mail newsletters: a full quarter-century after people stopped asking “what’s that weird thing under your phone number on your business card?”, they’ve become the postcard of electronica. They’re dependable, they’re viewable in just about any environment and on just about any device, and so long as it has actual content as opposed to incessant “BUY MY BOOK” salesflummery, they’re the only form of push media that people actually want. That’s why the Triffid Ranch is proud to announce the opportunity to go back to the Twentieth Century in the hope of riding out the inevitable Facebook crash, and possibly get in some entertainment as well.
So here’s the situation. Sign up for the new Triffid Ranch newsletter either via the link below or via the “Newsletter” page in the main site menu, and you’ll get at least four notices about upcoming developments per year. This includes upcoming Triffid Ranch events and gallery shows, news related to carnivorous plants, and other developments, and will NOT be an excuse for ads. The standard privacy notice applies: your E-mail address or personal information will not be given or sold to any third party under any circumstances without specific written permission. If you like what you read, feel free to pass it along to others. If you decide that you’re done, feel free to unsubscribe without any hard feelings. Any way you look at it, it certainly beats having to sidestep Uncle Malvert to find out what’s going on, doesn’t it?
(A quick notice: if you sign up and don’t receive a confirmation email, you didn’t do anything wrong. Between the number of individuals of dubious ethics signing up everyone in their contact lists without permission, and the number of individuals of equally dubious ethics getting mailing lists from elsewhere and spamming everyone in sight, a lack of response may be less due to any error with signup and more with mail servers that have reason to assume any MailChimp mailings are spam. If you don’t get a confirmation within 24 hours, try again, but after checking any spam or junk email folders for the lost wayward confirmation. It’ll be a little traumatized and shocked from being trapped with Bitcoin and Russian dating site spam for so long, but it’ll eventually recover and thank you for saving it from that electronic Lagerstatten. One day, it might return the favor.)