I’m still revising that observation on the state of publishing and horticultural subjects over the next five years, but the fact that blog writers are getting as much acknowledgment as standard print writers on gardening subjects is something else to be added to the stew. It’s probably seriously premature to assume that we’re going to see a revival of the zine now that e-publishing for tablets makes niche magazine publishing even more plausible and reasonable. However, I can say that existing practices with print magazines are going to have to change. Those magazines are going to need some pretty compelling content to justify paid subscribers getting their copies three weeks to a month after the latest issue hits the newsstands (and yes, Horticulture, I’m looking right at the bottom-of-the-barrel English Lit majors you keep hiring to handle subscription fulfillment). They’re also going to have to pay a lot more for contributors to put up with control-freak editors and “when we damn well feel like it” publishing schedules when said contributors can put the same content on their own blogs and get the same number of readers.
As mentioned before, I don’t expect a return of the zine, for a lot of reasons. I figure, though, that this is a great time for gardening societies and independent nurseries to look at the requirements for E-publishing. Let’s also say that this might be a great time to try something new that wasn’t plausible or sane under standard distribution models, such as